Silk Tree brand refresh & Packaging design

Agency: Neworld Associates Clients: Bord Bia & Silk Tree Strategy: Eastern inspiration, Irish craft. The client wanted to keep the idea of the social butterfly from their original packaging. Oriental style illustrations, inspired by 18th century willow pattern china was used to demonstrate the ingredients were used and the combination of Irish ingenuity and natural alchemy to create a wonderfully complex, aromatic non-alcoholic spirit. Inspired by the East, yet brimming with Irish character, each small batch is slowly distilled - a craft that’s been practised here for generations. Ceylon cinnamon, coriander seeds, juniper berries, lemon verbena and Seville orange peel have been perfectly blended together. Zesty Citrus notes develop alongside aromatic cinnamon, creating a complex flavour that is warm and spicy, yet surprisingly refreshing. New design launched 2020.