About

Creative designer based in Ireland with twenty years design experience including over ten years agency/in-house design experience, specialising in FMCG branding and packaging design. 

Having attended the NCAD in Dublin as a Textile Design student, I continued my creative career in digital and print graphic design, graduating with a 1.1 Degree in BA (Hons) Design (Visual Communications) from WIT in 2014 and more recently graduating with a distinction in MSc in Digital Marketing Practice from SETU in 2023. 
My creative and branding experience covers all areas from brand positioning and strategy and creative concept ideation to digital and print design, final artwork and print management.
I have worked as a lead packaging and brand designer for some of Ireland's leading branding agencies, gaining experience on high profile national and international brands. 
My brand and packaging experience includes work for Go-Ahead Ireland, DSG, Coca-Cola (Fruice and Deep RiverRock), PennyJellies, Kerry Foods (Galtee and Ballyfree), Robert Roberts, Chivers, Gateaux, Life-Force, Boyne-Valley, Red Bean Roastery (Maldron & Clayton Hotels), Dunnes Stores, Raytex, Golden Irish, Gem Pack Foods, Monaghan Mushrooms, Coolhull Farm and Aldi Ireland.​​​​​​​
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