About

Expertise ● packaging design ● graphic design ● brand identities ● brand strategy ● iconography ● fmcg design ● typography ● art direction ● p.o.s. design ● signage design ● merchandising design ● digital design ● poster design

I'm a creative designer with over ten years branding and FMCG design experience. Walking through any shop or supermarket in Ireland you're likely to have come across some of my work. My branding experience covers all touchpoints on the customer journey, from strategy to digital design to final artwork.
In 2008, having studied textile design at the NCAD in Dublin, I began working on various design, branding and web design projects which led to establishing and running the highly successful 'PennyJellies' online shop and party service which was sold in 2012. I graduated in 2014 from Waterford I.T. with a First Class Honours. B.A. degree in Design in Visual Communications and am currently undertaking a MSc in Digital Marketing Practice at SETU and expect to graduate later in 2023.
For the last number of years, I have been fortunate enough to work for some of Ireland's leading branding agencies, gaining experience on high profile national and international brands as a senior packaging and brand designer. 
My brand and packaging experience includes work for Go-Ahead Ireland, Coca-Cola (Fruice and Deep RiverRock), Kerry Foods (Galtee and Ballyfree), Robert Roberts, Chivers, Gateaux, Life-Force, Boyne-Valley, Red Bean Roastery (Maldron & Clayton Hotels), Dunnes Stores, Raytex, Golden Irish, Gem Pack Foods, Monaghan Mushrooms, Coolhull Farm and Aldi Ireland.

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