I am a highly experienced and innovative creative specialising in brand and packaging design, with a strong passion for creating impactful, memorable design solutions. With over 10 years of branding agency and freelance expertise in brand strategy, creative concept development and design execution, I have honed my skills across both digital and print platforms.
Holding a BA (Hons) in Visual Communications (1.1), a MSc in Digital Marketing Practice (with distinction) and a background in Textile Design from N.C.A.D., I also teach part-time in the school of Creative Arts, Media and Music at DkIT, lecturing in Digital Media Design - Branding and Editorial Design.
I’ve led brand and packaging projects for top Irish agencies, collaborating with clients like Coca-Cola, Kerry Foods, Dunnes Stores, Doyle Shipping Group and Aldi Ireland. Specialising in brand positioning and creative ideation, I oversee the entire design process from concept ideation to final artwork.
My work, which includes projects for brands like Fruice, Galtee and Go-Ahead Ireland, has earned a reputation for innovation and proven results. I combine hands-on design expertise with design education, staying ahead of industry trends while educating other creatives. I am passionate about creating impactful, innovative design solutions that elevate brands across various sectors.