About

Impactful, innovative design solutions that elevate brands across various sectors, specialising in brand positioning, strategy, creative ideation and management of the full design process, from concept to final artwork stage. Expertise available to businesses and organisations seeking innovative design solutions.

I am a highly experienced and innovative creative specialising in brand and packaging design, with a strong passion for creating impactful, memorable design solutions. With over 10 years of branding agency and freelance expertise in brand strategy, creative concept development and design execution, I have honed my skills across both digital and print platforms.
Holding a BA (Hons) in Visual Communications (1.1), a MSc in Digital Marketing Practice (with distinction) and a background in Textile Design from N.C.A.D., I also teach part-time in the school of Creative Arts, Media and Music at DkIT, lecturing in Digital Media Design - Branding and Editorial Design.
I’ve led brand and packaging projects for top Irish agencies, collaborating with clients like Coca-Cola, Kerry Foods, Dunnes Stores, Doyle Shipping Group and Aldi Ireland. Specialising in brand positioning and creative ideation, I oversee the entire design process from concept ideation to final artwork.
My work, which includes projects for brands like Fruice, Galtee and Go-Ahead Ireland, has earned a reputation for innovation and proven results. I combine hands-on design expertise with design education, staying ahead of industry trends while educating other creatives. I am passionate about creating impactful, innovative design solutions that elevate brands across various sectors.
Back to Top