







Agency: Huguenot Client: Coca-Cola Following the success of the Deep River Rock water rebrand, of which Fiona was involved in, Coca-Cola HBC approached Huguenot to rejuvenate the brand and packaging of the long established Fruice range of fruit juice bottles and cartons. The rebrand required an emphasis on the Vitamin C content which was achieved in the brand identity by emphasising the letter 'c' in Fruice. Reducing the size of the 'c', changing its' colour and adding the graphic leaves helped emphasise the vitamin c message. Launched 2017.