Go-Ahead Ireland is a transport company that operates some of the main bus routes in Dublin. They required a new brand mark for their digital and print Climate Change communications. Keeping the existing organisation's branding in mind, a number of options were provided with the chosen design used by Go-Ahead Ireland.
Chosen logo design
Due to the positive feedback of the Environment logo and colour guide, Go-Ahead Ireland requested I expand the primary colour palette and create a secondary colour palette of Go-Ahead Ireland's main brand guidelines colour palette for use with all brand communications.
