Red Bean Roastery Coffee Brand Identity & Guidelines

Agency: Huguenot. Client: Dalata Hotel Group. Brand identity design and guidelines for Red Bean Roastery. The brand is about delivering a great cup of coffee to customers in the outlets in Maldon and Clayton hotels throughout the U.K. and Ireland. The logo needed to be appropriate for multifaceted use and to be contemporary and relevant without being overtly hip. Launched 2017.

Guidelines with the elements to assist in applying the Red Bean Roastery brand were created. The rules and guides apply to the logo, typeface, colours and additional elements which assist in creating a unique and memorable representation of a distinctive coffee brand. The brand acts as an assurance of the quality of the coffee and snacks, the craft of the trained baristas, the quality service and the relaxing experience for the customer.