Yeah! Quaffee | Artisan Coffee Roasters
The brief required a brand identity and packaging design for an artisan coffee roasters based in Ireland but with international appeal. A New York theme was decided upon for the target market of 25-40 year old urban dwellers. The name Yeah! Quaffee is a play on the New York pronunciation of the word "Coffee" and the word "Quaff". Speech bubbles and a pug were used throughout the branding to create a sociable, friendly and loyal brand tone with a touch of New York attitude. The brand identity was applied to a number of applications. An advertising campaign including teaser ads for the brand was also created.